[Remote] Sr. Business Systems Analyst – Loyalty & Marketing Technology

Note: The job is a remote job and is open to candidates in USA. Publicis Digital Experience is a division of Publicis Groupe focused on developing capabilities and solutions to enhance client growth through digital experiences. The Sr. Business Systems Analyst – Loyalty & Marketing Technology will support the operation of loyalty and promotional systems, ensuring data integrity and smooth execution of marketing initiatives.

Responsibilities

• Utilize SQL (e.g., Databricks or similar environments) to create reports, pull files, and build queries that support marketing campaigns, targeting, and loyalty program operations
• Leverage Salesforce Marketing Cloud to support campaign set-up, audience segmentation, data extensions, and ongoing marketing automation activities
• Provide ongoing systems and operational support for loyalty and promotional platforms, ensuring stability, data accuracy, and timely execution of offers and campaigns
• Assist with offer configuration setup, updates, and maintenance, understanding downstream impacts to marketing data, reporting, and customer experience
• Collaborate with internal and external stakeholders to translate business needs into clear technical requirements, process flows, and system specifications
• Support and sometimes lead testing activities, including test case creation and execution, validation of results, and documentation of outcomes; manage test data and promotional scenarios in lower environments (e.g., UAT)
• Monitor and help maintain data integrity and reporting accuracy across platforms and tools (e.g., Databricks, Power BI, Excel)
• Support issue tracking, triage, and resolution, escalating when appropriate and partnering with IT/development on enhancements and defect fixes
• Develop and maintain process documentation, user guides, and standard operating procedures to support repeatable, high-quality execution
• Coordinate with cross-functional teams to ensure on-time delivery of system-related tasks and campaign milestones in a fast-paced environment
• Where needed, assist with customer-facing content validation to ensure accuracy and alignment with configured offers and program rules

Skills

• Advanced SQL proficiency (e.g., Databricks, or equivalent tools) with demonstrated experience querying, transforming, and validating large datasets to support marketing and loyalty use cases
• Hands-on experience with Salesforce Marketing Cloud, including building or supporting campaigns, journeys, automations, or audience segmentation
• Proven track record as a flexible, proactive self-starter with a strong sense of ownership, initiative, and accountability; comfortable working independently and driving work forward with limited oversight
• Ability to thrive in a fast-paced, evolving environment, managing multiple priorities and deadlines simultaneously while maintaining high quality and attention to detail
• Strong analytical, problem-solving, and decision-making skills, with the ability to balance technical constraints and business needs
• Excellent written and verbal communication skills, with the ability to clearly document and communicate requirements, findings, and recommendations to both technical and non-technical stakeholders
• Bachelor's degree or equivalent professional experience required
• 5+ years of experience in a systems analyst, business systems analyst, or similar role supporting marketing, loyalty, or data-driven programs
• Demonstrated expertise in SQL and advanced Excel, with experience in environments such as Databricks and modern productivity tools (e.g., Copilot, MS Office)
• Experience with Salesforce Marketing Cloud in a production environment
• Experience working with loyalty programs, customer engagement platforms, or automotive industry programs
• Familiarity with Power BI, advanced Excel, and related reporting tools; comfort working with sensitive customer or program data
• Ability to translate client/business needs into actionable data-driven solutions, including clear mapping of requirements to data and system behaviors
• Strong interpersonal skills and a collaborative mindset, with the ability to build relationships and partner effectively with internal teams and external clients
• Curiosity and openness to using AI and new tools to drive efficiency and improve workflows
• Comfortable working within established frameworks while proactively identifying issues, risks, and opportunities for process improvement
• Availability for occasional off-hours testing or release support, as required by deployment schedules

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• Medical and voluntary benefits to our freelancers and temporary employees
• Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance
• You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits
• You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

Company Overview