[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. itopia is a K-12 cloud platform providing a control layer for various educational tools. They are seeking a Director of Marketing to build a marketing function from the ground up, focusing on account-based marketing and community engagement for K-12 IT directors and educators.

Responsibilities

• Build the ABM engine on top of EduLead + HubSpot — enrichment, signal triggers, AI-personalized sequences
• Create multi-channel plays: email, LinkedIn, direct mail, executive video, paid
• Establish a community for K-12 IT directors and educators — from zero to active
• Develop a webinar program, newsletter, and content engine on a predictable cadence
• Implement full attribution wiring across HubSpot, EduLead, and Gong so the revenue view is always live

Skills

• First or only marketing hire experience — you've built a function from scratch before
• Proven GTM systems builder — data in, automation in the middle, pipeline out
• Power user of Clay, Zapier, n8n, or Make
• Daily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpot
• Hands-on with HubSpot and comfortable connecting it to everything else
• Experience marketing or selling SaaS to K-12, higher ed, or similar institutional buyers
• Full-stack operator: write copy, build sequences, ship landing pages, pull reports
• Measured on pipeline and revenue, not activity
• Deep EdTech background and K-12 procurement knowledge
• EduLead or Gong experience
• Community building from scratch
• Ability to write code when no-code is too slow
• Leveraging AI at scale in current role or project

Company Overview