[Remote] Director, Social Media & Digital Influence

Note: The job is a remote job and is open to candidates in USA. Bentley Systems is a world-leading software company providing solutions for infrastructure professionals. They are seeking a Director of Social Media and Digital Influence to build a global social function, shape the strategy, and partner with various teams to amplify Bentley's voice.

Responsibilities

• Build the Social Media Function
• Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization
• Define team structure, workflows, governance, editorial planning, and measurement
• Build scalable processes for content creation, approvals, publishing, engagement, and reporting
• Establish social media best practices across regions, business units, and functions
• Develop annual plans, budgets, and growth roadmaps
• Partner with senior executives to grow their presence and influence across LinkedIn and emerging channels
• Create executive content programs that elevate industry leadership and support strategic business priorities
• Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation
• Lead Bentley's global social presence across LinkedIn, YouTube, Instagram, X, Facebook, and emerging platforms
• Develop channel-specific strategies and audience engagement plans
• Increase reach, engagement, share of voice, and follower quality
• Ensure a consistent brand voice while adapting content to platform dynamics
• Build programs that activate employees, customers, partners, industry experts, and advocates
• Identify opportunities to leverage creators, influencers, practitioners, and industry voices
• Develop strategies for community engagement across social channels and professional communities
• Support developer and technical communities in partnership with product and developer relations teams
• In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:
• Short-form video
• Executive content
• Customer stories
• Industry commentary
• Event content
• Product launches
• Educational content
• Community-driven content
• Partner with communications, content, design, and video teams to maximize content reuse and distribution
• Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting
• Evaluate emerging social technologies and platforms
• Continuously improve team productivity through automation and AI-enabled processes
• Define KPIs and executive dashboards
• Track full funnel performance across channels
• Analyze trends and provide recommendations for optimization
• Establish attribution frameworks connecting social activity to marketing and business outcomes
• This leader will be accountable for:
• Audience growth across priority channels
• Engagement rates
• Share of voice
• Executive social reach and engagement
• Employee advocacy participation
• Video performance
• Influencer and community engagement
• Traffic generated from social channels
• Marketing-sourced pipeline contribution
• Content production efficiency
• Adoption of AI-powered workflows
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements)

Skills

• 10+ years of experience in social media, digital marketing, communications, or content leadership roles
• Experience building or significantly transforming a social media function
• Strong understanding of LinkedIn and executive thought leadership programs
• Experience leading teams and managing agency partners
• Exceptional storytelling and editorial judgment
• Strong analytical and performance measurement skills
• Experience working with senior executives and cross-functional stakeholders
• Familiarity with AI-powered content creation and social media tools
• Experience in B2B technology, software, SaaS, infrastructure, engineering, or industrial markets
• Experience supporting executive leadership teams and public company communications
• Experience with employee advocacy programs
• Experience managing creator, influencer, or community initiatives
• Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industries

Benefits

• An attractive salary and benefits package.
• A great Team and culture – please see our colleague video.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.

Company Overview