[Remote] Growth Marketing Manager
Note: The job is a remote job and is open to candidates in USA. LeadVenture is looking for a Growth Marketing Manager to own the strategy, execution, and performance of revenue-driving campaigns for a portfolio of brands. This role involves aligning with various teams to ensure a coordinated customer experience throughout the entire journey, with a strong focus on driving pipeline outcomes.
Responsibilities
- Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas
- Identify opportunities to improve pipeline and conversion within your assigned segments
- Recommend where to focus based on performance data and business goals
- Form and test hypotheses to improve engagement, conversion, and pipeline generation
- Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
- Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
- Own segmentation, messaging, and channel mix across the customer journey
- Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution
- Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
- Make sure campaigns launch with clear ownership, timelines, and alignment
- Own timelines, briefs, and coordination across creative and channel execution
- Make sure all assets and messaging match your target segments and campaign strategy
- Move things forward by identifying and clearing bottlenecks across teams
- Track campaign performance across the full funnel from engagement to pipeline to revenue
- Run regular performance reviews and drive optimization decisions
- Use data to sharpen strategy and improve outcomes over time
- Continuously improve targeting, messaging, and channel effectiveness
- Bring partner and OEM channels into campaign strategy where it makes sense
- Expand reach and drive pipeline through co-marketing programs
Skills
- 4 to 7 years in demand generation, campaign management, or growth marketing
- Hands-on experience building and executing multi-channel B2B campaigns
- Strong understanding of funnel metrics, segmentation, and conversion
- Experience working closely with Sales, BDR, and cross-functional teams
- Data-driven with a clear focus on pipeline and revenue impact
- Working knowledge of marketing automation, ABM or intent platforms, and outbound or data tools
Company Overview
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