Sales Development Representative

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As a Sales Development Representative, you will serve as the front line of pipeline generation, identifying and qualifying manufacturing prospects to drive sales conversations and company growth.

Responsibilities

• Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high-intent prospects for proactive outreach
• Create and test outreach sequences to improve response and conversion rates
• Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
• Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

Skills

• 1–2 years of success in a structured outbound sales or business development environment
• Demonstrated ability to meet or exceed activity and pipeline KPIs
• Comfort communicating with Director, VP, and C-level stakeholders via phone and email
• Process-oriented mindset with strong attention to detail
• Ability to operate effectively in a fast-paced, high-growth environment
• Strong internal motivation and desire to build a long-term sales career
• Collaborative team player with a competitive drive
• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Benefits

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Company Overview