[Remote] UX Design Lead

Note: The job is a remote job and is open to candidates in USA. Brightway Insurance is one of the fastest-growing insurance agency systems in the United States, committed to customer-centric growth and innovation. They are seeking a UX Design Lead to guide their UX team and evolve their design culture, focusing on AI-assisted design practices and enhancing user experiences for agents and customers.

Responsibilities

• Lead by example as a hands-on designer — own the most impactful UX work end-to-end and set the standard for what "good" looks like at Brightway
• Guide a small team of full-time designers and contractors through mentorship, design critiques, and clear quality bars
• Model and champion an AI-first prototyping practice, and help the team evolve from Figma-centric specs to prototype-led workflows
• Thoughtfully weave AI-enabled capabilities into experiences for agents, advisors, and customers — raising the bar for usefulness and trust, and steering the team away from gratuitous or low-quality AI patterns
• Partner with product managers, engineers, and business leaders to evolve and execute UX strategy across the Brightway product and service ecosystem
• Steward and evolve the design system, including how it adapts as the team shifts toward AI-assisted prototyping and AI-native product patterns
• Validate ideas with end users and measure the impact of design decisions on user behavior and business outcomes

Skills

• Deep understanding of human-centered design processes, methods, and qualitative research practices
• Strong hands-on craft in common prototyping tools
• Active, hands-on use of AI-assisted design and prototyping tools (e.g. Claude, v0, Lovable, Cursor, or comparable), with a clear point of view on when AI earns its place in a workflow and when it just adds noise
• Experience mentoring designers and running design critiques
• Commitment to designing for accessibility
• Track record of driving consistency through design systems, and a view on how those systems evolve alongside AI-assisted workflows
• At least 6 years of UX design experience, including at least 1 year leading or mentoring other designers
• Demonstrated curiosity about — and hands-on experience with — emerging AI design tooling, ideally with a track record of bringing new practices into a team and helping others adopt them
• Experience with atomic design and Figma-based design systems (components, tokens, dev mode, etc)
• Bachelor's degree preferred
• Experience in insurance technology or designing a CRM
• Familiarity and enthusiasm for Lean and Agile practices
• A portfolio showcasing your prior work — bonus points for AI-assisted prototypes or shipped AI-enabled features

Company Overview