[Remote] Senior Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Level Access is committed to enhancing digital accessibility, and they are seeking a Senior Customer Marketing Manager to own the strategy and execution of customer campaigns. This role will focus on driving product adoption, retention, and expansion by building customer campaign programs and collaborating closely with various departments.

Responsibilities

• You will plan, build, and run integrated customer campaigns across email, digital, events, and in-platform channels - driving product adoption, upsell, and retention across the existing customer base
• Own the end-to-end customer campaign lifecycle and calendar — including prioritisation, launch planning, execution, and post-campaign optimisation
• Activate customers across product launches and GTM plays through targeted programs that drive awareness, trial, and adoption
• Plan and brief customer email programs (Gainsight and HubSpot), partnering with CX and MOPs on segmentation, suppression, and handoff processes
• Develop persona-based campaign tracks for key audiences (Engineering & Developer leaders, Product leaders, Compliance & Accessibility owners)
• Own post-event and webinar follow-up, including attendee engagement, on-demand promotion, and SDR handoff
• Define and implement campaign performance measurement — tracking adoption, engagement, pipeline influence, and retention impact
• Build and scale customer advocacy and storytelling programmes, including case studies, champions, and customer-led content
• Identify and activate customer voices for webinars, events, and PR
• Partner with Product Marketing to embed customer proof points into demand generation and sales content
• Define and scale the customer marketing operating model, including campaign intake, briefing, execution, and reporting
• Establish KPIs, reporting frameworks, and playbooks to enable repeatable, scalable campaign execution
• Build strong cross-functional partnerships with CX, Product Marketing, and MOPs, with clear processes for collaboration

Skills

• 5+ years of experience in customer marketing, lifecycle marketing, or campaign management in B2B SaaS - with a track record of building and executing programmes, not just running them
• Experience managing or planning customer events - virtual conferences, webinars, or in-person programmes
• Commercially minded and data-driven - you connect campaign activity to retention and pipeline outcomes, not just engagement metrics
• Strong cross-functional skills - you know how to work with CX, MOPs, design, and sales teams and get things done through influence as much as authority
• Excellent writing and communication skills - you can write customer-facing copy, internal briefs, and executive updates with equal confidence
• Familiarity with HubSpot, Gainsight, and Salesforce
• Passion for accessibility, inclusion, and customer experience

Benefits

• A competitive benefits package, including bonus opportunities, generous paid time off, paid holidays, and a range of programs designed to support employee well‑being and work‑life balance

Company Overview