[Remote] Director, CRM Marketing

Note: The job is a remote job and is open to candidates in USA. PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Director of CRM Marketing will own and lead the end-to-end CRM function, focusing on driving activation, engagement, and retention through targeted, data-driven messaging while leading a high-performing team and collaborating cross-functionally.

Responsibilities

• Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging
• Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data
• Continuously refine audience strategies to improve engagement, conversion, and retention outcomes
• Drive forward real-time messaging capabilities and effectiveness
• Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app)
• Drive channel optimization strategies, ensuring the right message reaches the right player at the right time
• Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards
• Own the CRM testing roadmap, including A/B and multivariate testing strategies
• Establish a culture of experimentation to continuously improve campaign performance and player experience
• Leverage insights from testing to inform broader marketing and product strategies
• Partner closely with Product and REI teams to support retention and reactivation initiatives
• Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities
• Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication
• Define and track KPIs tied to engagement, participation, retention, and incremental lift
• Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change
• Provide regular reporting and strategic recommendations to senior leadership
• Build, lead, and develop a high-performing CRM team
• Establish clear priorities, workflows, and accountability across the function
• Foster a data-driven, test-and-learn culture within the team

Skills

• 8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus
• Proven experience leading CRM strategy and teams at scale
• Deep expertise in segmentation, targeting, and personalization strategies
• Strong experience with CRM and marketing automation platforms (Braze highly preferred)
• Experience in managing a broader CRM tech stack
• Demonstrated ability to build testing roadmaps and drive data-informed decision-making
• Strong analytical mindset with experience leveraging data to drive marketing performance
• Experience working cross-functionally with Product, Analytics, and Marketing teams
• Excellent leadership, communication, and stakeholder management skills
• Familiarity with DFS or sports gaming industry strongly preferred

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

Company Overview