[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. GlobeStar Systems is a leader in integrated clinical communication, with their cornerstone product, Connexall®, designed for the healthcare industry. They are seeking a strategic Director of Marketing to lead Connexall’s marketing efforts, focusing on brand positioning, digital strategy, and lead generation while aligning closely with sales and product teams.

Responsibilities

• Define and evolve Connexall’s brand positioning within the healthcare IT ecosystem
• Drive initiatives to significantly increase brand awareness across target markets (health systems, executives, clinical leadership)
• Develop and execute executive-level, C-suite-focused marketing initiatives that emphasize ROI and measurable outcomes driven by implementation of our use cases
• Ensure consistent messaging across all channels and customer touchpoints
• Develop compelling narratives that differentiate Connexall in a competitive landscape
• Own and scale lead generation strategies across digital channels (paid, organic, social, web, email)
• Build, execute, and optimize full-funnel campaigns to drive qualified pipeline growth
• Lead website strategy, UX, and conversion optimization efforts
• Manage digital performance metrics including CAC, campaign conversion rates, and ROI generally, provide consistent updates and recommendations to leadership
• Establish Connexall as a category leader through high-impact thought leadership
• Develop and execute a comprehensive content strategy aligned to:
• Product and R&D roadmap
• Industry trends and seasonal cycles
• Key events and campaigns
• Build and maintain a structured content calendar across all channels
• Oversee production of white papers, case studies, blogs, webinars, and executive content
• Own strategy and execution of industry events, trade shows, and hosted experiences
• Maximize event ROI through pre-, during-, and post-event campaign integration
• Partner with sales to ensure strong pipeline generation and follow-up from events
• Ensure seamless integration of marketing channels (email, web, digital campaigns) with the company’s tech stack (CRM, marketing automation, analytics tools)
• Build scalable systems for lead capture, scoring, routing, and attribution
• Implement dashboards and reporting to measure campaign effectiveness and marketing contribution to revenue
• Continuously improve data quality and marketing efficiency
• Design and execute cohesive omnichannel campaigns that span digital, content, events, and sales enablement
• Ensure consistent customer journeys across all touchpoints
• Leverage data and insights to refine targeting, messaging, and channel mix
• Build and lead a high-performing marketing team (internal and external resources)
• Partner closely with Sales, Product, and Customer Success to align messaging and go-to-market strategies
• Foster a culture of accountability, experimentation, and continuous improvement
• Other duties as required

Skills

• Bachelor's Degree in Marketing, Business, Advertising, or relevant field required
• 8+ years of B2B marketing experience, preferably in healthcare IT or enterprise SaaS
• Proven success in scaling marketing at a growth-stage company
• Deep expertise in digital marketing, demand generation, and brand building
• Experience implementing and optimizing marketing tech stacks (e.g., CRM, MAP, analytics tools)
• Strong track record of executing omnichannel campaigns
• Experience with event strategy and field marketing
• Analytical mindset with the ability to translate data into actionable insights
• Excellent communication skills; written, oral, and presentation skills
• Exceptional project management, communication, and leadership experience
• Ability to travel as needed across USA, Canada, and Portugal

Benefits

• Competitive annual salary
• A rich benefits package, including medical, dental, life, and disability insurance
• Retirement Savings Plan with employer contributions
• Paid Time Off (PTO) and company paid holidays
• Professional Development & Training Opportunities
• Education Reimbursement Program
• Flexible Work Arrangements (Hybrid/Remote options where applicable)
• Collaborative & Inclusive Work Environment

Company Overview