[Remote] Senior Marketing Analyst and Data Specialist

Note: The job is a remote job and is open to candidates in USA. The College of Health Care Professions is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. They are seeking a detail-oriented and analytical Senior Marketing Analyst and Data Specialist to support marketing performance analysis and optimization efforts by leveraging data across multiple platforms and systems.

Responsibilities

• Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation
• Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams
• Monitor and evaluate search marketing performance, trends, and KPIs
• Manage and maintain data integrations across marketing and CRM platforms
• Ensure data accuracy and consistency across reporting systems
• Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making
• Utilize analytics platforms to identify opportunities for optimization and growth
• Assist in tracking ROI, conversion metrics, and funnel performance

Skills

• Bachelor's degree with related experience required; higher education experience strongly preferred
• 3+ years of experience in search marketing and analytics required
• GA4
• PowerBI
• Looker Studio
• Funnel.io
• Google Tag Manager
• CRM systems (Velocify and CampusVUE experience is a plus)
• Microsoft Office Suite
• Google Workspace
• Strong mathematical and analytical abilities with the ability to calculate figures and interpret data accurately
• Ability to apply common-sense reasoning and solve problems involving multiple variables in standardized situations
• Effective written and verbal communication skills
• Ability to read, comprehend, and communicate instructions, correspondence, and reporting information clearly
• Comfortable presenting information to individuals and small groups within the organization
• Agency experience is a strong plus

Benefits

• Medical
• Dental
• Vision
• Voluntary Life (Employee, Spouse, Child)
• Employer-Paid Life Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Flexible Spending Accounts (FSA/LFSA)
• Health Savings Account (HSA)
• HSA Employer Contribution
• Critical Illness
• Hospital Indemnity
• Accident Insurance
• 401(k)
• 401(k) Employer Match
• Paid Holidays
• Floating Holiday
• Mental Health Day
• Referral Bonus Program
• Tuition Assistance Program (TAP)

Company Overview