[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sculpd is a creative brand focused on at-home craft kits and is seeking a Marketing Manager to lead initiatives that bridge brand and performance. The role involves campaign planning, community building, managing creator relationships, and overseeing the affiliate program while collaborating closely with various teams to ensure cohesive marketing efforts.

Responsibilities

• Plan, build, and manage the marketing campaign calendar across seasonal moments, product launches, and promotional windows
• Co-ordinate cross-channel execution so that email, social, paid, and creator activity all land together with a consistent message
• Brief the creative team on campaign assets and manage timelines from concept through to launch
• Track campaign performance and share learnings with the wider team to improve future planning
• Develop and execute a community strategy that deepens our relationship with makers and turns customers into advocates
• Grow and engage Sculpd's social communities (Instagram, TikTok, Facebook Groups) with a focus on conversation, not just content
• Identify and nurture superfans, encourage user-generated content, and spotlight real makers
• Explore new community formats such as challenges, live events, or maker spotlights that drive engagement and loyalty
• Own the end-to-end product seeding pipeline, from identifying relevant creators to shipping kits, following up, and tracking output
• Build and maintain genuine, long-term relationships with creators across tiers (micro, mid, macro)
• Negotiate and manage gifted and paid creator partnerships in line with campaign objectives
• Maintain a clear tracker of all seeding activity, content output, and ROI by creator
• Manage Sculpd's affiliate programme, including recruitment of new affiliates, onboarding, and ongoing relationship management
• Set and optimise commission structures and incentives to drive profitable growth
• Monitor affiliate performance, identify top partners, and scale what works
• Ensure brand consistency across affiliate content and flag any issues proactively
• Identify, pitch, and manage brand partnership opportunities that align with Sculpd's audience and values
• Plan and deliver events (pop-ups, workshops, co-branded experiences) that drive awareness, acquisition, and press coverage
• Manage event logistics, budgets, and post-event reporting
• Build a pipeline of partnership prospects and maintain strong relationships with brand contacts

Skills

• 3-5 years of marketing experience, ideally in a DTC, e-commerce, or consumer brand. Bonus if you have worked in the creative, lifestyle, or gifting space
• Proven experience running campaigns across multiple channels and managing a marketing calendar
• Familiarity with tools like Klaviyo, Shopify, Notion, Slack
• Comfortable using AI tools where appropriate to create efficiencies
• A strong network or demonstrable experience managing creator relationships
• Excellent project management skills. You are the person who keeps things on track and makes sure nothing slips
• Strong written and verbal communication. You can write a compelling brief, a punchy creator DM, and a clear internal update
• Commercial awareness. You understand that brand activity needs to drive measurable results. You can articulate this internally and externally
• Comfortable working in a fast-paced, small-team environment where your results are demonstrable and celebrated
• You're a systems thinker underneath the creativity. You create scalable processes and enjoy the optimization process
• You have genuine enthusiasm for craft, creativity, or hands-on making (and maybe you have tried a Sculpd kit yourself)
• Experience working with UGC creators and whitelisted content for paid social
• You have planned or managed brand events, pop-ups, or experiential activations before

Benefits

• Remote working on PT time zone.
• Generous product allowance - you’ll never need more clay again.

Company Overview