[Remote] Channel Marketing Manager - OVIK Health

Note: The job is a remote job and is open to candidates in USA. Milliken & Company is a global manufacturing leader focused on materials science, creating products that enhance lives. The Channel Marketing Manager for OVIK Health will activate the Healthcare business go-to-market strategy, develop marketing programs, and ensure effective communication across channels to drive demand and sales.

Responsibilities

• Translate product marketing strategy into channel-specific marketing programs for priority markets, segments, and partners
• Develop annual channel marketing plans aligned with revenue targets and go-to-market priorities
• Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, and strategic account channels
• Ensure consistent messaging and positioning across all partner and customer touchpoints
• Develop enablement programs that equip partners and sales teams with the tools to successfully market and sell Healthcare solutions
• Create partner toolkits including: sales presentations, technical content, product training module, case studies and application guides
• Support onboarding and activation of new channel partners
• Partner with sales leadership to identify capability gaps and enablement opportunities
• Plan and execute channel marketing campaigns including: trade shows and industry events, digital campaigns, co-marketing programs with partners, product launch support
• Adapt global messaging into channel-specific content and programs
• Collaborate with creative and digital teams to develop campaign assets
• Work with sales teams to create targeted marketing programs that support account penetration and pipeline growth
• Develop programs that drive awareness, engagement, and qualified leads across key channels
• Coordinate channel-specific promotional initiatives and market activation activities
• Partner closely with Product Management - to ensure offerings align with market needs and are commercially viable
• Sales - to tailor messaging, address objections, and generate demand
• Sales Enablement - to develop and deploy tools, playbooks, and training across the commercial team
• Marketing MBE - for campaign execution, creative and content support, and digital activation
• Sr. Manager, Marketing Strategy - to ensure alignment across SBUs and share best practices
• Track performance of channel marketing initiatives and measure impact on demand generation and revenue
• Analyze channel engagement, partner feedback, and market trends to refine programs
• Provide regular insights and recommendations to product marketing and sales leadership

Skills

• Bachelor's degree in Marketing, Business, or related field
• 4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, or health technology environments
• Experience supporting multi-channel go-to-market models (OEM, distributors, partners, or integrators)
• Strong project management and campaign execution capabilities
• Experience working with healthcare products, medical devices, clinical solutions, or regulated markets
• Familiarity with partner marketing, distributor marketing, or channel enablement programs
• Experience working closely with product marketing and sales teams

Company Overview