[Remote] Volunteer: Develop a Media Outreach and Public Relations Toolkit

Note: The job is a remote job and is open to candidates in USA. Maya's Hope Foundation, Inc. is a nonprofit dedicated to improving the lives of orphaned and impoverished children. They are seeking a skilled public relations volunteer to develop a comprehensive media outreach and PR toolkit that will enhance awareness of their mission and support their communication efforts. The role involves evaluating current media strategies, creating targeted media lists, developing templates for press releases, and providing guidance on measuring PR success.

Responsibilities

• Evaluating our current media outreach efforts and identifying opportunities for improvement
• Developing a media relations strategy focused on national, regional, and mission-aligned outlets
• Creating a targeted media list of journalists, producers, bloggers, podcasters, and influencers who cover philanthropy, nonprofits, international aid, disability advocacy, healthcare, human interest stories, and Ukraine-related issues
• Developing press release and media pitch templates that can be adapted for future campaigns and success stories
• Identifying compelling story angles that could attract media coverage
• Creating a media outreach calendar tied to key events, awareness days, fundraising campaigns, and our annual gala
• Recommending best practices for building long-term relationships with journalists and media contacts
• Providing guidance on how to measure the success of our public relations efforts

Skills

• Skilled public relations professional
• Experience in developing media outreach and public relations strategies
• Ability to evaluate current media outreach efforts
• Experience in creating targeted media lists
• Ability to develop press release and media pitch templates
• Experience in identifying compelling story angles for media coverage
• Ability to create a media outreach calendar
• Knowledge of best practices for building long-term relationships with journalists and media contacts
• Ability to provide guidance on measuring the success of public relations efforts

Company Overview