[Remote] Director, Field Marketing

Note: The job is a remote job and is open to candidates in USA. Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find and fix exploitable attack vectors. They are seeking a Head of Field Marketing for North America, responsible for leading the AMER field marketing function, developing regional strategies, and aligning marketing efforts with sales to drive measurable revenue contributions.

Responsibilities

• Own the AMER field marketing strategy across Enterprise, Mid-Market, Commercial, Customer, and Federal segments, building a program portfolio that is pipeline-architecture-driven, not event-calendar-driven
• Lead, develop, and grow the AMER field marketing team, including direct management of field and channel field marketing managers, with a focus on coaching, accountability, and results
• Partner with AMER sales leadership to align field programs to territory priorities, account coverage, and pipeline gaps - ensuring field marketing is viewed as a true revenue partner, not a support function
• Define and enforce CPO thresholds as a gate for all field investments, with 30-day post-event reviews standard across all programs
• Build and execute programs with Horizon3.ai's alliance partners, VARs, resellers, and distribution partners across North America - designing joint field programs that generate net-new pipeline through indirect routes and extend market coverage beyond the direct sales motion
• Partner closely with the Partner Marketing Manager and channel sales leadership to develop partner-ready field playbooks and co-branded event programs
• Own the field marketing relationship with key alliance and distribution partners - including joint event planning, MDF utilization, co-sell event execution, and post-program pipeline attribution
• Coordinate with Carahsoft and other key distributors on Public Sector/FED-facing co-marketing programs, including tradeshows, government-specific roundtables, and partner-led demand generation activities
• Ensure partner co-marketing programs are held to the same CPO standards and pipeline accountability as direct field programs - MDF is an investment, not a budget line to clear
• Translate company-level campaign strategy into regionally relevant field programs - including CISO dinners, roundtables, third-party conferences, roadshows, and hosted & bespoke Enterprise events - with proof-first messaging and clear conversion paths
• Ensure all field programs have pre-event air cover, coordinated SDR outreach after, and defined follow-up motions that don't let pipeline decay post-event
• Partner with Demand Generation, Digital, Campaigns, and ABM to build integrated plays that surround target accounts before, during, and after field touches
• Work with Product Marketing to deploy proof points in the right format for the right audience at every field activation
• Own the SDR alignment motion for field marketing: briefings before programs, follow-up sequencing after, and feedback loops that inform future program design
• Partner with the SDR Director to define what high-intent follow-up looks like from field interactions - and hold the line on quality (documented booth interaction and meeting request, not badge scan alone)
• Serve as a key voice in pipeline reviews, contributing field program performance data and recommendations for where to concentrate or pull back investment
• Own the AMER field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline impact
• Build and maintain a program performance framework with consistent metrics across all field activity: pipeline generated, CPO, meetings booked, stage progression, and 30-day post-event contribution
• Report field marketing performance to Demand Gen leadership and AMER sales leadership on a regular cadence, with clear recommendations on what to scale and what to cut

Skills

• 8+ years of B2B field marketing experience, with meaningful time in a senior or lead role owning regional strategy and team management
• Proven track record driving pipeline and revenue contribution through field programs in a high-growth SaaS or cybersecurity company - with the data to back it up
• Strong command of pipeline-driven field strategy: CPO modeling, pre- and post-event SDR alignment, integrated campaign design, and budget management with a clear ROI lens
• Experience running partner and channel co-marketing programs alongside a direct field motion - including joint event execution, MDF management, and pipeline attribution across direct and indirect routes
• Experience marketing across multiple segments simultaneously - Enterprise, Mid-Market, and Commercial, as well as strong Customer program activations
• Deep cross-functional collaboration skills; ability to build trusted partnerships with sales leadership, SDR teams, channel, demand gen, ABM, and product marketing
• Demonstrated ability to lead and develop a team - including setting clear expectations, coaching performance, and building a culture of accountability and results
• Comfort translating complex technical subject matter (offensive security, vulnerability management, autonomous pentesting) into field programs that resonate with security buyers including CISOs, security architects, and IT/SecOps practitioners
• Highly organized with the ability to manage multiple programs, geographies, and stakeholders simultaneously in a fast-paced environment
• Proficiency with Salesforce for pipeline tracking and field program attribution
• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
• Familiarity with Federal or Public Sector marketing, including awareness of compliance frameworks (FedRAMP, CMMC), procurement cycles, and partner ecosystems like Carahsoft
• Experience working in an ABM motion with account-level program design
• Familiarity with ABM execution and gifting tools such as Reachdesk, ZoomInfo Co-Pilot, or similar platforms
• Experience managing MDF programs with distribution partners or large VARs

Benefits

• This role may also be eligible for an equity package (in the form of stock options).
• Health, vision & dental insurance for you and your family
• A flexible vacation policy
• Generous parental leave
• Remote Work: We are a 100% remote company.
• Job-related travel expenses are reviewed and must be approved by your manager.

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