Social Creative Lead – Real-Time & Reactive

Job Description:

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
• Concept, create, and publish content quickly—often within hours, not days
• Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
• Partner with social, brand, comms, and legal teams to move ideas from concept to live execution بسرعة and responsibly
• Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
• Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
• Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
• Mentor team members on craft, taste, and decision-making in fast-moving environments

Requirements:

• Significant experience creating real-time or reactive social content for brands or media platforms
• A strong track record of work that tapped into culture and drove immediate engagement and conversation
• Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
• Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
• Experience co-creating with creators, influencers, or talent in fast-moving environments
• Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
• Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
• Strong creative instincts across writing, video, and visual storytelling
• Excellent prioritization and decision-making skills under tight timelines
• A collaborative, “yes, and” mindset with the ability to build on ideas in real time

Benefits:

• Bonus
• Equity
• Benefits
• Employee Travel Credits

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