Paid Ads Specialist - 1274 - Cape Town, South Africa

About the client: Our client is a US-based law firm currently managing their marketing efforts in-house. They are actively running and scaling social media and paid advertising campaigns and are seeking to maintain momentum as they transition from their current internal marketing resource. The firm values responsiveness, efficiency, and performance-driven marketing strategies that directly contribute to lead generation and business growth. About the role: We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms. This is a hands-on execution role for someone who can step in immediately, take ownership of ongoing campaigns, and ensure continuity without disruption. The ideal candidate has experience managing both content strategy and paid media, understands lead generation strategy, and can operate independently in a remote environment. Experience working with US-based businesses is required. Law firm marketing experience is preferred. What you’ll be doing: Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable). Manage and optimize Meta Ads campaigns (Facebook & Instagram). Oversee organic social media strategy, posting, engagement, and content calendar execution. Ensure campaign continuity and maintain momentum from existing in-house efforts. Monitor performance metrics including lead generation, cost per lead, and ROI. Conduct audience testing, creative testing, and budget optimization. Provide performance reports with insights and actionable recommendations. Collaborate with leadership to align campaigns with firm growth goals. Who are we looking for? 3-5 years of experience managing paid ad campaigns and social media. Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. Experience managing organic social media accounts for businesses. Strong written and verbal English communication skills; comfortable with video calls for client communication. Willingness to learn new systems and approaches unique to the client’s processes. Position: Paid Ads Specialist Remote Status: Fully Remote Working Hours: 40 hrs a week in standard working hours in Central Time. Salary: USD 1400 - 2000 per month Internal Job ID: 1274 Apply To This Job