Director of Partnerships

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<h1>Director of Partnerships </h1><p style="min-height:1.5em"><strong>Location:</strong> Remote (US preferred) </p><p style="min-height:1.5em"><strong>Employment Type:</strong> Full-time</p><p style="min-height:1.5em"></p><h2>About the Role</h2><p style="min-height:1.5em">We are looking for a Director of Partnerships to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).</p><p style="min-height:1.5em">This role reports directly to the co-founder running GTM and works closely with the CEO.</p><p style="min-height:1.5em"></p><h2>Key Responsibilities</h2><h3>TikTok Ecosystem Partnerships</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams</p></li><li><p style="min-height:1.5em">Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem</p></li><li><p style="min-height:1.5em">Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams</p></li><li><p style="min-height:1.5em">Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations</p></li><li><p style="min-height:1.5em">Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM</p></li></ul><h3>Strategic Account Management</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients</p></li><li><p style="min-height:1.5em">Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor</p></li><li><p style="min-height:1.5em">Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning</p></li><li><p style="min-height:1.5em">Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery</p></li><li><p style="min-height:1.5em">Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership</p></li></ul><h3>Agency & TSP Partnerships</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies </p></li><li><p style="min-height:1.5em">Run a referral motion that turns agency partners into a consistent source of net new brand pipeline</p></li><li><p style="min-height:1.5em">Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps</p></li><li><p style="min-height:1.5em">Activate dormant agency relationships and identify new TSPs to onboard</p></li></ul><h3>Cross-Functional Leadership</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Partner with Sales on enterprise pipeline and deal strategy</p></li><li><p style="min-height:1.5em">Partner with Reacher Plus delivery on strategic account health and executive relationships</p></li><li><p style="min-height:1.5em">Partner with Product on platform-level requests from TikTok and top accounts</p></li><li><p style="min-height:1.5em">Report partnership pipeline, account health, and ecosystem signals to the founders weekly</p></li></ul><h2>Ideal Candidate Profile</h2><h3>Required</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5–8+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform</p></li><li><p style="min-height:1.5em">Track record managing 20+ strategic accounts simultaneously with executive-level relationships</p></li><li><p style="min-height:1.5em">Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships</p></li><li><p style="min-height:1.5em">Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting</p></li><li><p style="min-height:1.5em">Comfortable in a fast-moving startup environment with no existing playbook</p></li><li><p style="min-height:1.5em">Strong execution capability (not strategy-only)</p></li></ul><h3>Preferred</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)</p></li><li><p style="min-height:1.5em">Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space</p></li><li><p style="min-height:1.5em">Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)</p></li><li><p style="min-height:1.5em">Working knowledge of the creator economy, affiliate marketing, or social commerce business models</p></li></ul><h3>This Role Is Not For You If</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You expect to inherit a playbook — there isn't one yet, and building it is part of the job</p></li><li><p style="min-height:1.5em">You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes</p></li><li><p style="min-height:1.5em">You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon</p></li></ul>