Digital Marketing Specialist

MJH Life Sciences is a company that values determination and success, providing opportunities for career growth. They are seeking a Digital Marketing Specialist to develop, execute, and optimize paid digital campaigns that enhance engagement and lead generation while collaborating with various teams to ensure campaign effectiveness.

Responsibilities

• Develop, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Programmatic DSPs, and other digital channels
• Analyze campaign performance and deliver clear, actionable reporting — surfacing insights and recommendations that improve engagement, conversions, and ROI
• Use data and analytics to continuously refine targeting, audience segmentation, and bidding strategies, maximizing the effectiveness of every campaign dollar
• Manage advertising budgets across assigned brands with a focus on efficiency, ROI, and meeting campaign goals
• Create and manage digital content and assets for campaigns, ensuring alignment with brand guidelines and relevance to healthcare professional audiences
• Conduct A/B testing across ad creatives, landing pages, and messaging to identify opportunities for optimization
• Collaborate with marketing, content, and sales teams to align campaign strategy, ensure consistent messaging, and support cross-functional objectives
• Assist in developing marketing reports and presentations that communicate campaign performance and strategic recommendations to stakeholders

Skills

• At least 1 year of experience managing digital advertising campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, and Programmatic DSPs
• Analytically driven with strong written and verbal communication skills — you can translate data into clear insights and present results with confidence
• Proficient in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms
• Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously without losing quality
• A proactive self-starter who takes ownership of outcomes and looks for ways to continuously improve performance
• Experience in healthcare, life sciences, or pharmaceutical marketing strongly preferred
• Basic understanding of SEO, SEM, email marketing platforms, CMS tools, or marketing automation a plus
• Experience managing a direct report is a bonus, but not required
• Bachelor's degree in Marketing, Communications, or a related field preferred

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub

Company Overview

Company H1B Sponsorship